1. To better understand who visits the website in a statistical form for example: how many users visit the website, how they get here (paid search, facebook, regular search), age group, general area where they’re located, how long they usually stay on the website, what are the most frequently visited parts of the website.
2. To advertise and for re-marketing purposes (Google Ads and Analytics).
If for some reason you would like to not have this data collected there is an Opt-Out option available as a Google Analytics Opt-out Browser Add-on
Personal Data provided via contact forms and email
Additionally, all the data that I ever collect via the contact forms (names, email addresses etc.) and later on for the purpose of going forward with the commission, is completely private and never shared with anyone.